Airbnb Hosts! Be Unique to Compete (Natiivo update in Miami)

4.3K viewsalmost 6 years ago6m 26sScore: 82

Richard Fertig

Growth & Marketing
intermediate
OTA Strategy
Amenities
Unique Stays
Pricing Strategy
Revenue Management

Summary

This video discusses the rise of large scale, purpose-built STR buildings, particularly in cities like Miami. It warns hosts against competing by cutting prices for generic condos, and instead encourages focusing on unique properties and experiences to attract a specific "tribe" of guests.