Stop Trying To Get 100% Occupancy In Your Airbnb!

Summary

The video discusses the importance of maximizing the rates in your short-term rental (STR) rather than focusing solely on achieving 100% occupancy. Initially, the speaker focused on achieving 100% occupancy by lowering rates and offering single-night stays, but discovered the STR was not as profitable. The video emphasizes that aiming for around 85% occupancy is acceptable and helps maximize overall profit.