HOW YOU CAN ATTRACT THE RIGHT GUESTS!

Summary

Richard Fertig emphasizes the importance of niching down to attract the right guests by focusing on the type of travel they are making (business, vacation, etc). He encourages hosts to identify their ideal guests and create a targeted guest experience based on their own passions and interests. By highlighting this unique offering, hosts can attract like-minded guests, increase satisfaction, and improve reviews, ultimately leading to a more fulfilling and successful hosting experience.