Your 'Luxury' Amenities Don't Matter if Your Calendar is Empty

2.0K views3 months ago13m 55sScore: 80

The Short Term Shop

Pricing & Profitability
beginner
Pricing Strategy
Dynamic Pricing
Occupancy
Revenue Management

Summary

This video discusses how hosts need to lower prices to increase bookings, especially in the current economy where people are more price-sensitive. The video introduces a "Month Math" technique to determine if your prices are too high by comparing potential monthly revenue with your mortgage costs (PITI). It also emphasizes that amenities don't matter if the property is vacant and suggests exploring long-term rental options if STR bookings are consistently lacking.