Smoky Market Short Term Rentals Market Overview - April and May 2023

105 viewsover 2 years ago5m 11sScore: 75

Michael Chang

Pricing & Profitability
intermediate
Market Research
ADR
Occupancy
Revenue Management
Pricing Strategy

Summary

Michael Chang analyzes STR market data for Sevierville, TN using AirDNA, examining occupancy, supply/demand balance, and revenue trends. He observes a moderation in supply growth and a decline in ADR, especially in the mid-range, and advises hosts to avoid panicking and aggressively cutting rates, as booking windows are collapsing and demand is still present.