Garrett Brown ranked 5 STR property types on data, and the boring one won…
Summary
AI-generatedGarrett Brown discusses the strategic shift from generic short-term rentals, like urban condos, to unique 'experience-driven' properties like cabins in the woods. He highlights that high Average Daily Rates (ADR) are driven by the emotional experience of the stay and that video marketing is now essential for visibility over traditional photos.
Key insights
Guests pay premium ADRs for a 'feeling' or an emotional connection to a space, not just for a place to sleep.
Mistakes to avoid
Building a direct booking website without a specific strategy to drive traffic ('eyeballs') to the site.
Tools & resources
Revenue Potential Quizwebsite
An assessment tool to determine the financial upside of a property.
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial