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Salboy's new aparthotel brand, Hidden, enters the holiday rental market. This move signals potential growth in the aparthotel sector and provides insight into new competitive offerings for the STR landscape. The focus is on providing a new holiday rental option. This gives hosts opportunities and things to consider to stay competitive.

Developer Salboy is entering the high-end holiday rental market with their new aparthotel brand, Hidden, starting in St Ives, Cornwall, with mid-May opening planned. Hidden offers design-led apartments with amenities like concierge and hot tubs. The brand plans expansion to cities like London and Manchester, partnering with local contractors and hospitality operators, which means more options for discerning travellers seeking quality stays.

This article highlights Greece's strong position in the European short-term rental market, suggesting significant opportunities for property owners. The article's core finding emphasizes the country's leadership in the STR sector, hinting at increased revenue potential for hosts. This could mean increased demand and potentially higher ADRs for Greek hosts.