What really matters, and still makes you money, is having a property in the right market.

Data reveals over 115,000 short-stay assets were recorded in 2025. This significant figure underscores the continued growth of the short-term rental market. Hosts should understand this data to stay informed about market trends and potential competition.

This article from GreekReporter.com reports that Greece is climbing the European short-term rental rankings. While specific details on the rise are not provided in this short article, this suggests a growing opportunity for hosts. It implies increased demand in the Greek market, which presents a dynamic opportunity for STR investors.