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Prism's G6 Hospitality is launching a new "premium economy" extended-stay brand called Studio 6 Plus in the U.S. This expansion follows the successful Motel 6 and Studio 6 brands. The strategy aims to attract developers with more favorable franchise terms, drawing comparisons to budget airlines. Studio 6 Plus aims to cater to value-conscious travelers.
Salboy's new aparthotel brand, Hidden, enters the holiday rental market. This move signals potential growth in the aparthotel sector and provides insight into new competitive offerings for the STR landscape. The focus is on providing a new holiday rental option. This gives hosts opportunities and things to consider to stay competitive.
Developer Salboy is entering the high-end holiday rental market with their new aparthotel brand, Hidden, starting in St Ives, Cornwall, with mid-May opening planned. Hidden offers design-led apartments with amenities like concierge and hot tubs. The brand plans expansion to cities like London and Manchester, partnering with local contractors and hospitality operators, which means more options for discerning travellers seeking quality stays.
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