Prism’s G6 Debuts New Budget Brand in the U.S. — Studio 6 Plus
Summary
Prism's G6 Hospitality is launching a new "premium economy" extended-stay brand called Studio 6 Plus in the U.S. This expansion follows the successful Motel 6 and Studio 6 brands. The strategy aims to attract developers with more favorable franchise terms, drawing comparisons to budget airlines. Studio 6 Plus aims to cater to value-conscious travelers.
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