STRonomics | The REAL Value of Reviews

Build Short Term Rental WealthMay 11, 202323m 9s184 viewsScore 85
Growth & Marketing
intermediate
guest reviews
STR algorithm
booking revenue
review strategy
host messaging
M

Summary

AI-generated

This video breaks down the significant financial impact of guest reviews on short-term rental revenue. Hosts will learn that the number of reviews, not just the star rating, is a key driver for bookings and algorithm visibility. Strategies for actively encouraging more reviews are also discussed.

Key insights

  • While a higher star rating is beneficial, increasing the number of reviews from 100 to 200 has a greater impact on revenue than improving a rating from 4.8 to 4.9.

Mistakes to avoid

  • Waiting until after the guest has checked out to think about soliciting reviews is too late; the review process should be integrated throughout the guest's stay.

Tools & resources

  • Bill Faeth Linktreeplatform

    Bill Faeth's Linktree aggregates his social media and other resources.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial