- Home
- /
- Videos
- /
- Growth & Marketing
- /
- 21 Ways to Outmaneuver Airbnb Hosts Who Don't Know How to Get Direct Bookings
21 Ways to Outmaneuver Airbnb Hosts Who Don't Know How to Get Direct Bookings
Summary
This video outlines a comprehensive marketing funnel for STR/MTR hosts to secure direct bookings and avoid reliance on Airbnb. Al Williamson details a matrix of 3 delivery methods (Online, Offline, Social) across 7 target audiences, providing specific tactics like the 'Richie Technique' for referral marketing and leveraging Google My Business and Yelp to outmaneuver competitors.
Related Videos
More from Growth & Marketing
Airbnb and Duolingo are teaming up to promote language travel for Gen Z. This initiative aims to inspire younger generations to explore new cultures through language learning and travel, leveraging the platforms' combined reach. The partnership could boost bookings in various destinations.
Vacarya, a short-term rental management company, has expanded its portfolio to 400 properties across North America. This signifies growth in the STR market and demonstrates increasing demand for professional management services. Hosts can consider using professional management as they grow their portfolios.
This article from Condé Nast Traveler announces that Airbnb users can now book hotels through the platform. This presents both advantages and potentially changes the competitive landscape for traditional hotels and hosts. It's crucial for STR hosts to understand the implications of this expansion for guest expectations and marketing strategies.
Curated by Learn STR by GoStudioM



