21 Ways to Outmaneuver Airbnb Hosts Who Don't Know How to Get Direct Bookings
Summary
This video outlines a comprehensive marketing funnel for STR/MTR hosts to secure direct bookings and avoid reliance on Airbnb. Al Williamson details a matrix of 3 delivery methods (Online, Offline, Social) across 7 target audiences, providing specific tactics like the 'Richie Technique' for referral marketing and leveraging Google My Business and Yelp to outmaneuver competitors.
More from Growth & Marketing
Airbnb is launching a new host bonus as travel demand surges for the upcoming World Cup. This strategic move aims to encourage more listings and capitalize on the expected influx of guests. The initiative highlights Airbnb's efforts to prepare for peak season travel and its ongoing support for hosts.
This article discusses the emergence of a new platform designed as an 'Airbnb' for hourly creative spaces. It aims to solve the difficulties creators face when finding and renting spaces. While not directly about STRs, it highlights a potential niche market that could be applicable to hosts considering offering hourly space rentals, indicating a shift towards accommodating creative industries.
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Curated by Learn STR by GoStudioM