More Airbnb bookings thanks to Icons? #airbnbicons #airbnb
Summary
This video explores the 'inspiration-to-booking' pipeline, highlighting an Expedia study that identifies a 38-day window from an inspired moment (social media, TV, movies) to a traveler booking a stay. It discusses how Airbnb's 'Icons' category leverages pop culture trends to drive bookings and why hosts should focus on 'experiences' rather than just accommodations.
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