My STR Stays 70%+ Occupied Off-Season — Here's Why #shorts

Build Short Term Rental WealthJul 5, 20260m 53s72 viewsScore 88
Growth & Marketing
intermediate
Direct Booking
Social Media
Repeat Guests
Automation
Airbnb
M

Summary

AI-generated

This video explains how to maintain high occupancy (70%+) during the off-season by diversifying marketing beyond Airbnb and VRBO. The host advocates for building a 'marketing engine' through email lists, social media, and direct guest relationships to reduce dependency on platform algorithms.

Key insights

  • Off-platform marketing can maintain 70%+ occupancy in the off-season, even when competitors relying solely on OTAs are at 40%.

Mistakes to avoid

  • Treating a short-term rental as just a 'side hustle' rather than building the systems of a real business.

Tools & resources

  • Build STR Wealth AI Labcourse

    A specialized training program focusing on using artificial intelligence to automate STR marketing and operations.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial