Repeat Guest Machine: Turn Past Guests Into Future Bookings
Summary
AI-generatedThis workshop teaches short-term rental hosts how to build a repeat guest marketing system to increase direct bookings and reduce OTA dependency. Learn practical strategies for capturing guest information, nurturing relationships through email and social media, and creating a resilient business.
Key insights
OTAs are effective for initial guest acquisition but can be likened to 'renting your audience forever.' The goal is to use them for introductions and then build direct relationships for future bookings.
Mistakes to avoid
Attempting to link directly to your own booking website from Airbnb or Vrbo listing descriptions is prohibited by the platforms and can lead to penalties.
Tools & resources
StayFiservice
StayFi is a service that captures guest information when they connect to your Wi-Fi, offering an automated way to build your guest email list for marketing.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial