Repeat Guest Machine: Turn Past Guests Into Future Bookings

HospitableJun 19, 202635m 33s18 viewsScore 88
Growth & Marketing
intermediate
Direct Booking
Repeat Guests
OTA Strategy
Automation
Guest Communication
M

Summary

AI-generated

This workshop focuses on building a 'Repeat Guest Machine' to increase direct bookings and reduce reliance on OTAs. It covers technical setups for email capture via WiFi and QR codes, strategies for social media engagement, and the essential components of a high-converting direct booking website.

Key insights

  • OTAs (Airbnb/Vrbo) are like 'renting' an audience; direct booking is about 'owning' the relationship and the data.

Mistakes to avoid

  • Using listing photos only for the website; use lifestyle content (local food, events) to captivate visitors and make them imagine the trip.

Tools & resources

  • Google Vacation Rentalsservice

    Allows direct booking sites to appear in Google search results similarly to major OTAs.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial