Get OFF Airbnb! Here's How to Get Direct Bookings (2 Methods)
Summary
This video breaks down the risks of platform dependency (Airbnb/VRBO) and provides a two-pronged approach to securing direct bookings. It distinguishes between 'Cold Traffic' strategies for unique stays and 'Warm Traffic' strategies for standard properties, emphasizing guest email capture as the foundation for long-term business security.
More from Growth & Marketing
Airbnb is offering a $750 incentive to attract new hosts to list their properties for the World Cup. This move aims to ensure sufficient accommodation for visitors during the event. This initiative highlights the importance of short-term rentals in accommodating large-scale events and provides a financial benefit for new hosts.
Marriott and Wyndham's adoption of agentic AI is putting pressure on Online Travel Agencies (OTAs), potentially cutting them out of the picture. However, analysts believe these fears are overstated because most hotels are independents. Booking Holdings saw its share price drop 30% due to these concerns. Independent hosts should keep an eye on OTA strategies to stay competitive.
Airbnb is incentivizing new hosts with a $750 bonus ahead of the upcoming World Cup, likely to boost supply during the anticipated surge in demand. This initiative aims to increase the number of available listings. New hosts can capitalize on this program to maximize early revenue.
Curated by Learn STR by GoStudioM