5 Things You Can Do Today to Increase Direct Bookings - Hospitable Conference 2026

HospitableFeb 12, 202649m 37s748 viewsScore 85
Growth & Marketing
intermediate
direct bookings
guest data collection
billboard effect
remarketing
brand touchpoints
M

Summary

AI-generated

This session outlines five key strategies to increase direct bookings for short-term rental hosts. Learn how to ethically collect guest data, leverage OTA listings for brand visibility, integrate branding throughout the guest journey, automate marketing efforts, and refine your direct booking value proposition to convert more guests.

Key insights

  • Collecting guest data ethically, such as through Wi-Fi splash pages or pre-arrival forms, is essential for driving repeat bookings and upsells, increasing the lifetime value of each stay.

Mistakes to avoid

  • Failing to ensure direct booking pricing is consistently better than OTA prices can undermine the 'book direct' value proposition and deter guests.

Tools & resources

  • Hospitableplatform

    Hospitable provides tools for short-term rental hosts, including features for accepting direct bookings safely, guest screening, and payment processing.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial