Your Best Content From 90 Days Ago Is New to 90% of Your Audience #shorts

Build Short Term Rental WealthJun 24, 20260m 45s5 viewsScore 82
Growth & Marketing
intermediate
Social Media
Automation
Co-hosting
Direct Booking
M

Summary

AI-generated

Optimize your social media strategy by rotating 13 weeks of content every quarter rather than creating new material from scratch. Because audiences typically forget content within 60 days, a 90-day rotation allows solo STR operators to automate their marketing and maintain a consistent presence with minimal ongoing effort.

Key insights

  • Content posted 90 days ago is effectively brand new to 90% of your audience due to platform algorithms and human forgetfulness.

Mistakes to avoid

  • Believing you need to create entirely new content every single quarter, which leads to creator burnout and low leverage for solo property managers.

Tools & resources

  • Lead Connectortool

    A CRM and marketing automation platform used to schedule and repeat content cycles.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial