Facebook Ads Secret Only Pros Know About #marketing #tipsandtricks

Build Short Term Rental WealthAug 19, 20240m 54s500 viewsScore 70
Growth & Marketing
intermediate
facebook ads
lookalike audience
guest acquisition
email list marketing
targeted advertising
M

Summary

AI-generated

Learn how to leverage Facebook's 'lookalike audience' feature to find new, high-quality guests for your short-term rental. This method is more effective than simply boosting posts and can expand your reach globally by matching your best past guests.

Key insights

  • Facebook's lookalike audience feature can find new potential guests who match 99% of your most valuable existing guests, enabling targeted reach globally.

Mistakes to avoid

  • Using the 'boost post' button or boosting Instagram ads directly is less targeted and doesn't convert as well as using Facebook's Ads Manager for more sophisticated campaigns.

Tools & resources

  • STR Unfiltered Podcastplatform

    STR Unfiltered is a podcast available on Apple Podcasts, Spotify, and Amazon Music, offering insights into the short-term rental industry.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial