Marketing Mondays - Feb 19, 2024
Summary
This video details advanced marketing strategies for short-term rental hosts, specifically focusing on the '200-day funnel' and the importance of personalized guest communication. Host Bill Faeth and guest Scott Hill explain how to use automation and personal touchpoints like welcome videos to build rapport, increase direct bookings, and earn guest loyalty before they even arrive.
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Airbnb and Duolingo are teaming up to promote language travel for Gen Z. This initiative aims to inspire younger generations to explore new cultures through language learning and travel, leveraging the platforms' combined reach. The partnership could boost bookings in various destinations.
Meta's new AI model, Muse Spark, could revolutionize how travelers discover and plan trips, potentially integrating social history with real-time visual context. Rolling out across Meta platforms like Facebook and Instagram, this could significantly impact travel discovery. Hosts should consider how this evolving technology might influence guest behavior and booking decisions.
Vacarya, a short-term rental management company, has expanded its portfolio to 400 properties across North America. This signifies growth in the STR market and demonstrates increasing demand for professional management services. Hosts can consider using professional management as they grow their portfolios.
Curated by Learn STR by GoStudioM