Marketing Mondays - Feb 19, 2024
Summary
AI-generatedThis video emphasizes building immediate rapport with guests through personalized welcome videos, even for instant bookings. It details how this strategy, part of a longer "200-day funnel," reduces cancellations, fosters loyalty, and creates opportunities for future bookings by providing value and exceptional hospitality.
Key insights
Providing value beyond the booking, such as curated lists of local restaurants, sunset spots, or activities for various interests, strengthens the guest relationship and enhances their experience.
Mistakes to avoid
Waiting until 3 days before check-in or the day of to send a welcome message is a missed opportunity to build rapport and can lead to guests feeling less connected to the host and property.
Tools & resources
Market MyStrplatform
Market MyStr is a platform that can help hosts build direct booking websites, property guides, and implement marketing funnels, including email and text automation.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial