A Conversation With The Founder Of Boostly | Direct Booking Tips

Optimize My Airbnb: I Help Airbnb Hosts Make MoneyMar 3, 202338m 17s4.1K viewsScore 85
Growth & Marketing
intermediate
direct booking
website builder
STR marketing
Boostly
OTA alternative
M

Summary

AI-generated

This video explains the benefits and strategies for direct bookings in the short-term rental industry, moving away from OTA reliance. Hosts will learn how to build a direct booking website, leverage technology, and implement marketing tactics to increase revenue and control their business.

Key insights

  • Mark Simpson, founder of Boostly, grew his family's B&B business by 80% year-on-year through direct bookings between 2012 and 2016, highlighting the effectiveness of this strategy.

Mistakes to avoid

  • Relying solely on OTAs like Airbnb for bookings can lead to building your business on 'their land,' making you vulnerable to their platform changes and commission fees.

Tools & resources

  • Boostlyservice

    Boostly offers website design services specifically for the short-term rental industry, with a unique selling point of integrating with over 20 PMS providers.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial