Airbnb Failed. Now everything is changing.

15.2K viewsPublished: March 24, 202517m 35sScore: 82
Growth & Marketing
intermediate
OTA Strategy
Direct Booking
Pricing Strategy
Guest Communication
Multiple Properties

Summary

This video discusses how Airbnb has changed from its original intention of connecting travelers with local hosts, to becoming a platform used to scale and build an investment portfolio. While this has created challenges for hosts, the presenter shares that focusing on unduplicatable qualities like customer service, a great customer vibe, and providing amenities like kitchens will help hosts set themselves apart. Further, hosts can use multi-channel marketing, direct booking, and find cost savings to adapt.

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