Airbnb Hosting: How Airbnb Personalization Affects Search Rankings (EP 276)

288 viewsPublished: May 24, 201945m 30sScore: 78
Growth & Marketing
intermediate
OTA Strategy
Airbnb
Revenue Management
Listing Description
Photography

Summary

This episode of Get Paid for Your Pad features Kelvin Mah of Rankbreeze, discussing a study he conducted on how Airbnb personalization affects search rankings. The study showed that the longer a user views a listing, the more likely it is to be shown again. Personalization has less impact on first-page results, emphasizing the need to rank highly, and high-quality photos remain critical as Airbnb prioritizes them regardless of click-through rates.

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