Airbnb Hosts: Don't rely on Airbnb and Vrbo only.

Richard FertigNov 8, 20218m 4s7.4K viewsScore 85
Growth & Marketing
intermediate
direct bookings
OTA diversification
customer relationships
STR marketing
booking channels
M

Summary

AI-generated

Learn why relying solely on OTAs like Airbnb and Vrbo can limit your short-term rental business. Discover the benefits of building direct booking channels to own customer relationships, increase profitability, and enhance long-term business value.

Key insights

  • In 2021, the host's property achieved 54% of bookings directly, with 38% from Vrbo and only 8% from Airbnb, demonstrating the potential of direct booking channels.

Mistakes to avoid

  • Relying solely on one OTA (like Airbnb or Vrbo) is a significant mistake. A single negative review can lead to listing removal, jeopardizing your entire business.

Tools & resources

  • Host Savertool

    Host Saver is a tool that allows hosts to create their own website, connect to calendars, sync with payment processors like Stripe and PayPal, and manage direct bookings.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial