Airbnb's NYC legal battle, Taylor Swift's boost on STRs, and more! - Lodgify Lowdown August 2023
Summary
Lodgify's August 2023 Lowdown covers Airbnb's Q2 profits and legal battle in NYC, Lodgify's Labor Day report showing rise of spontaneity in booking, Summit County Colorado STR rebellion, Honolulu's Mayor extending help to wildfire crisis, and Taylor Swift tours boosting STRs. Airbnb's Q2 success suggests increased visibility for listings and flexibility in pricing. Hosts should stay updated on local regulations and evolving platform features.
More from Growth & Marketing
Airbnb's Community Fund supports Yayasan R.O.L.E. in Bali, focusing on waste reduction and women's empowerment through education and training for employment in the hospitality sector. The program also supports environmental stewardship and waste management, aligning with sustainable tourism practices. The donation is a recognition of the work done by the Indonesia Airbnb Host Community.
Starwood Hotels, after a revival, plans to remain a small, intentionally curated brand, focusing on high profitability. CEO Raul Leal highlights the importance of compelling content and experiences, leveraging social media and AI chatbots for discovery. This strategy reflects changing market dynamics and the power of content marketing.
Kayak's new ad campaign overlooks the impact of AI on travel planning, a notable shift as one-third of U.S. travelers now use AI for travel research. The ads focus on traditional booking methods. This missed opportunity may lead to a slower adoption of Kayak's services against competitors leveraging AI.
Curated by Learn STR by GoStudioM