Boost Your Short-Term Rental with Instagram!

HospitableJul 25, 20241m 0s490 viewsScore 75
Growth & Marketing
beginner
Social Media
OTA Strategy
Cabin
M

Summary

AI-generated

Brandon Christensen explains how he and his wife used Instagram to document their log cabin renovation in the Poconos, build an audience, and connect with other short-term rental owners in the area. They initially aimed to use Instagram for marketing and bookings but found that building a community was an unexpected benefit.

Key insights

  • Building an audience while renovating can lead to immediate bookings upon launch, as followers have been following the journey.

Mistakes to avoid

  • Don't only use Instagram to get bookings. Focus on building a community and adding value, which will result in bookings.

Tools & resources

  • Poconos Cozy Cabin (Instagram)app

    Account to see the cabin.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial