Caso de éxito Lodgify: Skol Apartments Marbella

LodgifyMay 16, 20234m 52s659 viewsScore 85
Growth & Marketing
intermediate
direct bookings
Lodgify
website optimization
automation
customer retention
M

Summary

AI-generated

Learn how Skol Apartments achieved 85% direct bookings by leveraging Lodgify's platform. This case study highlights the importance of a user-friendly website and automated communication for increasing direct reservations and reducing manual workload.

Key insights

  • Moving from 15 to 70 apartments rapidly was a 'trauma' before implementing technology, highlighting the need for scalable solutions as a business grows.

Mistakes to avoid

  • Manually processing hundreds of reservations from OTAs can lead to human error, emphasizing the need for a channel manager to automate bookings.

Tools & resources

  • McLand 'Onio Racers' articlearticle

    The video mentions an article by McLand titled 'Onio Racers' which recommended Lodgify as top software for direct bookings.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial