Caso de éxito Lodgify: Skol Apartments Marbella

659 viewsPublished: May 16, 20234m 52sScore: 75
Growth & Marketing
intermediate
Direct Booking
OTA Strategy
Repeat Guests
Automation
Multiple Properties

Summary

Daniela Derin of Skol Apartments Marbella discusses how Lodgify helped them achieve 85% direct bookings, which is mostly driven by repeat guests. She notes that with the Lodgify website, it has been much easier to automate guest communication and reservation processes, allowing more time to be spent on other aspects of the business. Before switching to Lodgify, it was time-consuming having to manually transfer all the information from OTAs, which can lead to errors.

Related Videos

More from Growth & Marketing

Abe Safa Expands Market Presence Across Myrtle Beach Real Estate Market - markets.businessinsider.com

Abe Safa's real estate expansion in Myrtle Beach hints at evolving market dynamics. This likely signifies opportunities for new or existing hosts looking to acquire or manage properties in the area. The article's relevance for STR hosts hinges on market growth and the potential for increased rental income or opportunities for co-hosting.

about 14 hours agoMyrtle Beach, SC65
airbnb Summer Release 2026: Our Predictions, and What Property Managers Should Prepare For

Airbnb's 2026 Summer Release is predicted to be AI-focused, with natural language search, AI trip planning, and a services expansion. The platform aims to become a lifestyle platform and is expected to integrate services like grocery delivery and gear rentals. Property managers should adapt by focusing on services Airbnb won't offer and optimizing their listings for AI.

about 16 hours ago85
News article thumbnail
Hotels and Airlines vs. NerdWallet and Reddit: Who’s Winning in AI Visibility

AI tools prioritize information that helps travelers compare value when deciding on hotels, with NerdWallet emerging as a key source of information. This trend highlights the importance of visibility in the digital landscape for travel brands, as AI agents are not necessarily citing supplier websites. Understanding how AI tools source information is crucial for hosts.

about 22 hours ago75

Curated by Learn STR by GoStudioM