Creating your short term rental 'About Us' page
Summary
This video emphasizes the importance of an effective "About Us" page on your direct booking website to build trust and encourage guests to book directly. It explains that guests booking directly are taking a leap of faith and you must convince them you are the "real deal." The creator introduces the "About Us MAP" framework for brand storytelling, emphasizing that your story should be memorable, appealing, and personal.
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Curated by Learn STR by GoStudioM