Direct Booking Hot Topics with Mark Simpson
Summary
AI-generatedLearn how to significantly increase direct bookings by building your own WordPress website and clearly communicating the benefits of booking direct to guests. Discover strategies for leveraging social media and Google Ads to drive traffic and outrank OTAs.
Key insights
Building your own website is crucial for increasing direct bookings, as you cannot build your business on 'someone else's land' (OTAs).
Mistakes to avoid
Relying solely on free websites provided by booking software platforms can limit SEO capabilities and flexibility, as they are often heavily templated and restricted.
Tools & resources
StoryBrandbook
The book 'StoryBrand' by Donald Miller offers a framework for clarifying your message and connecting with your ideal guest through storytelling.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial