Direct booking websites 101: How to build credibility

596 viewsPublished: March 31, 20231h 3mScore: 85
Growth & Marketing
intermediate
direct booking
trust marketing
credibility
guest vetting
IPRAC

Summary

Chris Maughan from I-PRAC discusses how to build trust and credibility on direct booking websites. He emphasizes the importance of trust marketing, verifying hosts, and providing guarantees to reduce uncertainty for guests, ultimately increasing direct bookings.

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