EP7 - Are Conferences Bullshi*t?
Summary
AI-generatedThis video questions the true value of industry conferences for short-term rental hosts and software companies. It explores OwnerRez's evolving approach to conferences, emphasizing relationship-building and user connection over lead generation, and hints at future OwnerRez events.
Key insights
For software companies like OwnerRez, a key marketing philosophy is to spend dollars directly with their users and community rather than large corporations.
Mistakes to avoid
Attending conferences solely to compare software can be misleading, as sales pitches may be influenced by personal relationships rather than product merit.
Tools & resources
OwnerRez Events Pageplatform
OwnerRez hosts an events page where upcoming conferences and their own roadshow events are listed.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial