Finding the Unique Selling Point of Your Vacation Rental | Lodgify Webinar with Heather Bayer
Summary
This webinar, hosted by Lodgify, features Heather Bayer, expert in short-term rental hosting, discussing how to find and market the unique selling points of vacation rentals by identifying micro-niches, target guests, and developing marketing strategies to reach specific audiences. She recommends finding a niche hosts are truly passionate about, as passion helps fuel content creation and audience engagement.
More from Growth & Marketing
Airbnb's Community Fund supports Yayasan R.O.L.E. in Bali, focusing on waste reduction and women's empowerment through education and training for employment in the hospitality sector. The program also supports environmental stewardship and waste management, aligning with sustainable tourism practices. The donation is a recognition of the work done by the Indonesia Airbnb Host Community.
Starwood Hotels, after a revival, plans to remain a small, intentionally curated brand, focusing on high profitability. CEO Raul Leal highlights the importance of compelling content and experiences, leveraging social media and AI chatbots for discovery. This strategy reflects changing market dynamics and the power of content marketing.
Kayak's new ad campaign overlooks the impact of AI on travel planning, a notable shift as one-third of U.S. travelers now use AI for travel research. The ads focus on traditional booking methods. This missed opportunity may lead to a slower adoption of Kayak's services against competitors leveraging AI.
Curated by Learn STR by GoStudioM