From Trust Signals To 5 Star Reviews: Every Strategy You Need - VRS 545
Summary
This episode of Vacation Rental Formula discusses building trust with STR guests, especially regarding the guest/host relationship and what that entails on a website. Guest reviews can be helpful, but it is more important for prospective guests to see themselves represented by current guests. Having a high-quality site and ensuring guests do not feel there is some type of bait and switch is key.
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