Google Vacation Rentals Explained in 20 Minutes
Summary
AI-generatedThis video explains Google Vacation Rentals, clarifying it's an index, not an OTA, that directs guests to direct booking sites or PMS proxies. Hosts will learn how to integrate with Google Vacation Rentals to potentially increase bookings and understand the user experience from a guest's perspective.
Key insights
As of the video's recording, Google Vacation Rentals has driven approximately 20% of direct bookings for one host, outperforming Vrbo for the same period and showing increasing traffic.
Mistakes to avoid
Hosts may be surprised to find their properties listed by unfamiliar aggregators on Google Vacation Rentals. These aggregators often have agreements with platforms like Vrbo and can direct bookings back to those OTAs, not necessarily the host's direct site.
Tools & resources
OwnerReztool
OwnerRez is a Property Management Software (PMS) that provides an identifier to confirm if a direct booking originated from Google Vacation Rentals.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial