Guest marketing with Stay-Fi (Ep 615)

Get Paid For Your PadApr 8, 202428m 20s46 viewsScore 85
Growth & Marketing
intermediate
direct bookings
guest Wi-Fi
email marketing
text marketing
OTA dependence
M

Summary

AI-generated

Learn how to leverage guest Wi-Fi marketing with Stay-Fi to collect guest emails and drive direct bookings. Discover strategies for email and text marketing to reduce OTA dependence and increase occupancy.

Key insights

  • Stay-Fi collects 80-90% of adult guest emails by requiring them to log in via a captive portal for Wi-Fi access, introducing guests to your brand.

Mistakes to avoid

  • Lowering base prices on OTAs to achieve high occupancy leads to lower ADR for all bookings, instead of strategically filling gaps with direct offers.

Tools & resources

  • Stay-Fi Discounttool

    Stay-Fi offers a discount of 30% off for the first three months with promo code PAD for 'Get Paid For Your Pad' listeners.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial