Here's how we'll increase our direct bookings in 2024

Kylee & Steven - Short Term Rental ExpertsDec 26, 202312m 1s11.4K viewsScore 85
Growth & Marketing
intermediate
direct bookings
website strategy
Google Vacation Rentals
content marketing
email list building
M

Summary

AI-generated

Learn how to increase direct bookings for your short-term rental business by leveraging your own website, content marketing, and emerging platforms like Google Vacation Rentals. This video outlines strategies to reduce reliance on OTAs and build a sustainable booking model.

Key insights

  • Capturing guest email addresses through website pop-ups offering discounts or access to digital house manuals is crucial for building an email list for future marketing.

Mistakes to avoid

  • Building a business solely on another company's platform (like Airbnb) can lead to negative consequences from policy changes or arbitrary decisions, emphasizing the risk of over-reliance.

Tools & resources

  • Flodeskservice

    Flodesk is an email marketing service that offers affordable plans and easy-to-use templates for creating email campaigns and pop-up forms.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial