Hospitable Masterclass: How to boost your direct bookings: Tips & Tricks with Mark Simpson

HospitableFeb 18, 202257m 55s3.1K viewsScore 85
Growth & Marketing
intermediate
direct bookings
guest experience
email marketing
customer database
reduce OTA reliance
M

Summary

AI-generated

This masterclass teaches short-term rental hosts how to increase direct bookings by focusing on guest experience, building a customer database, and leveraging personalized marketing. Learn strategies to reduce reliance on OTAs and build a more profitable, sustainable hospitality business.

Key insights

  • Attracting corporate or business guests can fill weekday (Monday-Thursday) vacancies by contacting past business travelers or their accommodation specialists.

Mistakes to avoid

  • Over-reliance on OTAs like Airbnb or Booking.com for bookings can make a business vulnerable; it's crucial to build a direct booking channel to ensure profitability and control.

Tools & resources

  • Superhogservice

    Superhog is a company that offers guest screening services to help hosts ensure they are booking the right guests for their properties.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial