How finding his niche boosted direct bookings by 20%

HospitableAug 16, 20240m 48s117 viewsScore 80
Growth & Marketing
intermediate
Direct Booking
Repeat Guests
Amenities
Listing Description
M

Summary

AI-generated

The host highlights the importance of niching down in the short-term rental market. While maintaining listings on OTAs and having return guests is beneficial, specializing in a particular market segment, such as business travel or families, can lead to increased direct bookings.

Key insights

  • Building relationships with return guests through direct bookings is valuable, but it's crucial to identify why bookings aren't growing and what can be done to attract a wider audience.

Mistakes to avoid

  • Having a property that is simply "nice" with good photos isn't enough; it needs to be niche-specific to attract the right target market.

Tools & resources

  • Hospitabletool

    Platform for building direct booking websites with guest vetting, damage protection, and payment processing.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial