How To Get More Direct Bookings - Lodgify Workshops

LodgifyMay 26, 20231h 33m1.2K viewsScore 85
Growth & Marketing
intermediate
direct bookings
OTA reduction
website strategy
social media marketing
guest communication
M

Summary

AI-generated

Learn how to significantly increase direct bookings for your short-term rental by reducing reliance on OTAs. This workshop replay covers essential strategies from building a bookable website and leveraging social media to managing customer relationships and understanding the benefits of direct bookings.

Key insights

  • A direct booking strategy requires consistent effort in updating websites, creating social media content daily, and implementing a robust marketing strategy.

Mistakes to avoid

  • Sending potential guests from your direct booking website back to an OTA to complete their reservation undermines your own brand and SEO efforts.

Tools & resources

  • Superhogservice

    Superhog offers guest screening and insurance services, providing an option for hosts concerned about guest vetting and potential damages.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial