How to identify your target Airbnb audience

635 viewsPublished: October 31, 201711m 40sScore: 85
Growth & Marketing
beginner
target audience
guest persona
niche marketing
listing optimization
market research

Summary

This video teaches short-term rental hosts how to identify their ideal guest by asking three key questions: who visits the area, who you want to host, and if those guests would choose your listing. Understanding your target audience allows you to optimize the guest experience and property offerings.

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