How to Improve Your Short Term Rental Sales Conversions So You Actually Get Paid

Al Williamson - LeadingLandlordJul 13, 20214m 57s67 viewsScore 75
Growth & Marketing
intermediate
sales conversion
discount strategy
guest objections
extended stays
revenue maximization
M

Summary

AI-generated

Learn a strategy to improve short-term rental sales conversions by offering a time-sensitive, limited discount on the first week of a stay. This approach helps overcome guest objections for discounts while minimizing the actual reduction in overall revenue.

Key insights

  • Phrasing a discount strategically, like a 'time sensitive limited discount,' can help close deals and make guests feel accommodated, even if the actual financial impact is minimal.

Mistakes to avoid

  • Giving a blanket discount on the entire stay when a guest asks for one can significantly reduce your overall revenue, potentially by 15% or more, instead of a smaller, strategic discount.

Tools & resources

  • LeadingLandlord Jacksoncourse

    Information on improving conversions and marketing strategies for short-term rentals can be found at http://leadinglandlord.com/jackson.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial