How to pivot to a new STR business model (Ep348)
Summary
Learn how to pivot your short-term rental business model in response to market shifts like the COVID-19 pandemic. Discover strategies for diversifying beyond master leasing, exploring new ventures like camper van rentals, and focusing on asset ownership for long-term wealth building.
Frequently Asked Questions
(4 answered)
More from Growth & Marketing
This article from PhocusWire indicates a shift in the short-term rental (STR) landscape, suggesting platforms are evolving their business models. Though specific details are missing, this indicates potential changes in platform strategies, possibly impacting how hosts operate. Hosts should stay informed about these developments, as they can affect listing visibility, pricing, and overall profitability.
Airbnb and Rio Ferdinand are partnering for a FIFA World Cup™ experience in Los Angeles, offering fans a behind-the-scenes podcast recording and a quarter-final match. Searches for Airbnb stays in host cities by UK travelers have increased by 301%. This partnership brings football fans closer to the action, driving economic impact.
Virgin Voyages leveraged TikTok creators for a cruise, showcasing diverse voices and potentially attracting new customers to cruising. The experiment highlights the power of influencer marketing. It also brings the potential risks of unfiltered content, which could affect brand perception. Consider similar strategies for your STR marketing.
Curated by Learn STR by GoStudioM