How to work ON instead of IN your STR business with Julie George (Ep.346)
Summary
Julie George discusses the importance of working 'on' your short-term rental business, not 'in' it, emphasizing processes, documentation, and culture building. She shares her experience of scaling an STR business to 130 units and the challenges and opportunities in the current market, especially as it relates to team management and creating a sellable asset.
More from Growth & Marketing
10XBNB is expanding its zero-capital co-listing strategy across the country, aiming to broaden access to Airbnb income. This approach may offer new hosts a way into the market, potentially influencing competition. Learn how this strategy could impact the accessibility of income for hosts nationwide.
Holidu's acquisition of Bestfewo.de signals expansion in the German vacation rental market. This move could increase competition and offer hosts more distribution options. Understanding these shifts is important for those managing properties in Europe, and could influence market share.
Airbnb's Q4 2026 performance showcased strong growth, fueling new AI and international expansion plans. This signifies the platform's commitment to innovation and global market penetration. Hosts may see increased demand, but also greater competition with these advancements.
Curated by Learn STR by GoStudioM