How to work ON instead of IN your STR business with Julie George (Ep.346)
Summary
Julie George discusses the importance of working 'on' your short-term rental business, not 'in' it, emphasizing processes, documentation, and culture building. She shares her experience of scaling an STR business to 130 units and the challenges and opportunities in the current market, especially as it relates to team management and creating a sellable asset.
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