HUGE Changes Coming to STRU!! (Channel Update)
Summary
Richard Fertig and his girlfriend Erica share exciting updates to the Short Term Rental University (STRU) including hiring a content director to improve YouTube content, bringing back their popular podcast, planning a STRU Live event in Miami, and starting STRU memberships to provide a more affordable tier of access to STRU resources. Richard also mentions an upcoming move to acquire 14-room international villa and boutique hotel, all meant to grow STR hosts.
More from Growth & Marketing
A cottage featured in the show 'Heated Rivalry' will be listed on Airbnb, a move likely to generate interest. This presents a potential opportunity for the host to boost visibility and attract bookings. Hosts can learn from how this listing is marketed and use similar strategies.
Airbnb's report reveals a surge in travelers choosing rural destinations in Asia Pacific, with 89% visiting non-urban areas. This trend reflects a desire for authentic experiences and deeper cultural connections, leading to low double-digit year-on-year growth in nights stayed. Hosts in these areas benefit economically from increased tourism.
In 2026, the Airbnb Community Fund will support Thai nonprofits. This initiative showcases Airbnb's commitment to local communities. It represents an investment in Thailand's social and economic development, which will ultimately impact the broader STR landscape.
Curated by Learn STR by GoStudioM