Marketing Monday

Build Short Term Rental WealthSep 3, 202426m 46s273 viewsScore 85
Growth & Marketing
intermediate
off-season marketing
listing optimization
email marketing
cancellation policy
booking lead time
M

Summary

AI-generated

This video explains how short-term rental hosts can optimize their listings for the shoulder and winter seasons. Key strategies include updating listing titles with calls to action, adjusting cancellation policies, and leveraging email marketing to past guests with exclusive discounts before lowering prices.

Key insights

  • Branding listings with a property name and logo on an image (e.g., 'Elk Lodge, Banner Elk, NC') can improve direct booking rates and brand recall.

Mistakes to avoid

  • Using property names, subdivision names, or local area names in listing titles is ineffective as they hold no meaning for potential guests.

Tools & resources

  • PriceLabstool

    PriceLabs is a highly recommended tool for dynamic pricing adjustments, especially after improving search rankings through other optimization tactics.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial