Live from the top of Josie’s Peak (Jackson Hole)

Richard FertigJun 30, 201922m 46s576 viewsScore 70
Growth & Marketing
intermediate
OTA Strategy
Social Media
Direct Booking
Expenses
Market Research
M

Summary

AI-generated

This video is a casual chat from Richard about his short-term rental business and an upcoming event in Nashville. He talks about why he picked Jackson Hole over other areas and dives into providing Roku and Cable TV, weighing the options on how to best provide that to the guests. He also makes a hard push to join his Facebook Group and to sign up for the email list.

Key insights

  • Wyoming is a tax-free state, beneficial for those establishing residency or businesses there. There's no income or state tax.

Mistakes to avoid

  • Listing commodity STRs that are plain vanilla without differentiating can lead to fighting for occupancy through pricing. Differentiate by the amenities and value offered.

Tools & resources

  • Rokutool

    Device for streaming media. A Roku Stick can stream various apps, such as the Spectrum app, to provide cable channels without needing individual cable boxes.

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial