Lodgify Direct Booking Webinar Series: How Will People Find My Website?
Summary
AI-generatedThis webinar explains how travelers find vacation rentals online and how hosts can improve their website's visibility on Google. Learn about essential tools like Google My Business, Google Analytics, and Google Search Console to track performance and drive direct bookings.
Key insights
Encouraging guests to leave reviews on your Google My Business listing and your website increases visibility and builds social proof.
Mistakes to avoid
Relying solely on OTAs like Airbnb and Booking.com means missing out on direct bookings and higher profit margins, as these platforms take a commission.
Tools & resources
Google Search Consoletool
Google Search Console is a free service that helps monitor, maintain, and troubleshoot your site's presence in Google Search results.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial