Lodgify Direct Booking Webinar Series: Marketing on Paid Channels
Summary
AI-generatedThis webinar explains how vacation rental owners can leverage paid advertising channels to increase direct bookings. It covers the benefits of paid search, different ad formats like search and display ads, and the crucial strategy of retargeting to capture interested travelers.
Key insights
Google Hotel Ads are a newer ad format for the hotel industry allowing bids for booking links on Google Search, Maps, and Assistant, but require specific property criteria and often third-party provider integration.
Mistakes to avoid
Failing to track conversions means you cannot determine the ROI of your paid marketing efforts, leading to potentially wasted ad spend and missed opportunities for optimization.
Tools & resources
Lodgifyplatform
Lodgify offers a cloud-based software solution for vacation rental owners, including website templates, a booking engine, PMS, and a channel manager to help increase direct bookings.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial