Lodgify Webinar: Adapting your short-term rental business to COVID-19 times

LodgifyMay 11, 20201h 3m844 viewsScore 85
Growth & Marketing
intermediate
COVID-19 STR strategies
dynamic pricing
direct booking
listing optimization
traveler confidence
M

Summary

AI-generated

This webinar provides insights and actionable strategies for short-term rental hosts to navigate the challenges of the COVID-19 pandemic. Learn about adapting pricing, marketing to new traveler demographics, leveraging data for demand forecasting, and enhancing listing appeal through enhanced cleaning protocols.

Key insights

  • During the COVID-19 crisis, length of stay increased by approximately two times the normal amount, with stays of 15 days or more up by 75% in some markets, while lead times for bookings decreased by 50%.

Mistakes to avoid

  • Relying solely on third-party platforms for bookings without diversifying marketing channels can lead to over-dependence and reduced visibility, especially during market downturns.

Tools & resources

  • Lodgifyplatform

    Lodgify offers an all-in-one vacation rental software with website building, channel management, and property management modules, including a new, more affordable starter plan.

Frequently Asked Questions

Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial