Lodgify Webinar: Six Steps to 65% Direct Bookings & Higher Profits
Summary
AI-generatedThis webinar provides a six-step roadmap for short-term rental hosts to increase direct bookings and maximize profits, reducing reliance on OTAs. It covers guest targeting, website optimization, sales strategies, and leveraging technology to build a sustainable, commission-free booking model.
Key insights
In 2024, Airbnb accounted for 62% of all short-term rental bookings, a significant increase from 15% in 2017, indicating a trend towards OTA dominance.
Mistakes to avoid
Appealing to everyone as an ideal guest means you appeal to no one, diluting your marketing message and making it harder to attract your most profitable customers.
Tools & resources
Boostlyservice
Boostly offers website design services and training focused on increasing direct bookings, with a community and coaching for hosts.
Frequently Asked Questions
Curated by Learn STR by GoStudioM · Summary & key insights generated by AI · Reviewed by editorial